JOHN LEWIS
Icon Talks (The Burns Brothers)
PROBLEM
The Burns Brothers aimed to launch ICON TALKS, a content series spotlighting powerful conversations with changemakers, but needed a strategic and impactful way to introduce the series. Their challenge was creating content that didn’t just inform, but inspired action—especially among young people looking for guidance and leadership in today’s social climate. They needed a production partner who could elevate the message while preserving the weight of the legacy being shared.
SOLUTION
We partnered with The Burns Brothers to bring ICON TALKS to life with a content strategy and production approach that honored the voice of civil rights icon John Lewis while making it relevant to a new generation. Through cinematic storytelling, intentional pacing, and platform-optimized content, we helped position the series as a catalyst for youth engagement and modern-day activism. The result was a powerful launch that gave The Burns Brothers a bold foundation to continue driving meaningful conversations.
60%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
35%
Engagement Rate Over Industry Average
75k
Views in First 72 Hours